Welcome To North Florida -- the original Florida tourism destination.

There are off-beat and old-fashioned towns to explore where you can still savor a slice of life from bygone days. This region is also home to the largest collection of natural springs in the world, amazing sunsets, wonderfully quiet recreational rivers and trails, and world-class flora and fauna. With no crowds and no palm trees, it'll break your stereotypes of the state. As you wander along the tree-lined and scenic roads winding through the region, you'll forget that you are in the fourth largest state in the US.

It's a "come as you are" kind of place, where you'll find people very down home and very sophisticated, natural and nice, all at once.

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Explore a short video on the outdoor tourism opportunities in the region.