Natural North Florida is home to the largest collection of natural springs in the world, amazing gulf coast sunsets, world-class fishing, pristine rivers for paddling excursions and peaceful trails to hike on.
Formed in 1993, Visit Natural North Florida (aka The Original Florida Tourism Task Force) is a governmental entity formed through an interlocal agreement among county governments to promote tourism in north central Florida. The region encompasses Florida’s Big Bend coastal area, spanning Wakulla County in the west down to Cedar Key/Levy County in the south, east to Gainesville, and north to the Florida-Georgia state line. The Task Force is a founding partner of the official tourism marketing organization for the state, VISIT FLORIDA.
The mission of Visit Natural North Florida is to promote the natural, historic and cultural attractions of the area in order to increase the number of visitors and to extend their stay. The goal of the organization is to enhance the economy, image and quality of life of the area through expanded revenues and employment opportunities. At the same time, Visit Natural North Florida encourages the preservation of the resources which bring focus to the area.